@ClimateComms Master Class from Susan Joy Hassol

January 19, 2022

My friend Susan Joy Hassol was interviewed by BBC on the fine art of climate Communication. It’s not as simple as we’d like to believe.

Twitter’s cut and paste links are kind of clunky, but I think readers can find their way thru this.

4 Responses to “@ClimateComms Master Class from Susan Joy Hassol”

  1. renewableguy Says:

    Thanks for your work on this. Susan does an excellent job on communicating.

  2. redskylite Says:

    Why Words Matter in the Fight Against Climate Change.

    “Do we generate energy from windmills or wind turbines? Your answer could say a lot about your views on climate change, explains Genevieve Guenther.”


    • rhymeswithgoalie Says:

      Now she studies right-wing messaging on climate change — like pundits’ use of windmills to imply that wind energy is an outdated technology. She also founded End Climate Silence, an organization focused on strengthening climate change reporting and ending fossil fuel advertising in the media.

      If someone uses “windmills” to connote old technology, the counter is to point out that we’ve been using steam turbines to generate most of our electricity. Of course, steampunkers might prefer that terminology. 😉

  3. rhymeswithgoalie Says:

    Twitter thread unrolled (not as useful with chunks of video than with text):

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