Ford to Unveil EV F-150

May 19, 2021

Above, CNBC report. Below, Rachel Maddow on why this is a big effing deal.

12 Responses to “Ford to Unveil EV F-150”

  1. jimbills Says:

    It’s not in stone yet, but the word is that the base model will be $70K and the fully-packaged ones will be six figures.

    Lamborghini is also announcing they are introducing EV models by 2030.

    The F-150 is already stupid expensive, but the EV model faces two major hurdles: identity politics in the heartland and price. Until they are the same price as an ICE version, it’s not going to come close to replacing the ICE version.

    Someone buying a pickup in the first place isn’t overly concerned about climate change. They will look at performance, but will they trade some added torque for the extra tens of thousands of dollars plus the sarcastic comments from their friends to get the EV version? Some will, most won’t.

    It’s not a bad thing that Ford has an EV version. It’s just not the solution that Maddow is making it out to be – at least not until price parity.

    • rhymeswithgoalie Says:

      Meanwhile, there is the entire market of used ICE F-150s that people buy.

      But even at $70K I think the new Lightning trucks will sell out its earlier lower-production years. Lightning drivers can respond to goading by challenging ICE-heads to a drag race or even a “drag” race.

  2. Gingerbaker Says:

    Be a shame if it is that expensive. The Cybertruck is going to eat Ford’s shorts when it gets into production if the guesstimates on its reservations pan out. Ford can not afford to have a significant loss of F-150 sales.

  3. Gingerbaker Says:

    If Ford can make a Mach-e that starts at $45K, why would they not be able to make a F-150 for the same money?

    • jimbills Says:

      Ford isn’t saying yet. I’m seeing analysis at Car and Driver and a few other places for now. They are basing their guess on the Lightning already being a high-end F-150 model like the Lariat, then adding the EV component. They’re also figuring it as a competitor to the Rivian and Hummer EV, both high end models at about $70K base.

      Even if it was just EV slapped on a base F-150 ICE model ($30K), it’d probably run in the $45K area – but that’s not likely. Either way, it’s still tens of thousands more than the comparable ICE. F-150 buyers will have to decide if they want slightly more torque for that money. They won’t be buying it to be green.

  4. jimbills Says:

    Curious, so I watched the announce event this evening. Certainly splashy.

    And the big news is the price. Base of $40K. I’m skeptical about that – they’re probably going to make it so that people will really need a more expensive package – but that is way better than I was expecting.

    Three other main advantages besides the torque – it has a front cargo space where the engine is on an ICE (a “frunk”), it has power outlets all over it for location power, and it claims it has a home power backup feature in case of grid outages. Those aren’t small.

    It says it has a 300 mile range, but it also says “with extended batteries”. One of those potential upcharges? They weren’t clear on that. 300 miles max is pretty low for a pickup, imo.

    The devil is in the details when it finally comes out. The average price, I’m guessing, would be about $10K more for a roughly equivalent F-150 ICE – better than expected.

    The truck has a ‘boxier’ look than the ICE models, but it looks mostly like an F-150. I don’t think it will turn anyone off on looks. The location power thing will have a large appeal for contractors. The home power backup will have an appeal for others.

    So – we’ll see. The average American would struggle to afford this, but it’s definitely a significant leap above the previous offers of the Rivian and Hummer.

    • Gingerbaker Says:

      If 300 miles is quoted, I’ll bet that is for the most expensive model. The Cybertruck base model is promised to have 250+ mile range, the dual motor is 300+ miles, the trimotor is at 500+ miles.

      I would bet the low end ev-150 will be a tad above 200 miles range. That would handle most people’s daily needs. It will be interesting to see the recharging speed specs.

  5. redskylite Says:

    BloombergNEF forecasts:

    “By 2026, larger vehicles such as electric sedans and SUVs will be as cheap to produce as petrol and diesel models, according to forecasts from BloombergNEF, with small cars reaching the threshold the following year.

    Electric vehicles reaching price parity with the internal combustion engine is seen as a key milestone in the world’s transition from burning fossil fuels.”

    https://www.theguardian.com/business/2021/may/09/electric-cars-will-be-cheaper-to-produce-than-fossil-fuel-vehicles-by-2027

  6. mboli Says:

    But will it come with coal-rolling option?
    Slam the accelerator and it spews smoke out a special exhaust pipe in the back, blowing it toward the driver behind.
    As Maddow says: if the electric version can roll coal better than the ICE version, people will buy it.

  7. redskylite Says:

    “Ford is only releasing two prices at the moment. The base version will be priced at $39,974 before any federal or state tax credits, while the mid-series XLT model will start at $52,974. According to the reservations site, a fully loaded Lightning will go for $90,474. All of these prices exclude the destination fees and taxes.”

    https://techcrunch.com/2021/05/19/ford-unveils-the-f-150-lightning-its-all-electric-pickup-truck-that-will-start-under-40000/

  8. Gingerbaker Says:

    It looks like the $40k E-150 is a stripped-down version only for corporate fleet accounts. Well, according to a guy on YouTube.


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