Watch this (Meat) Space. Doing the Impossible.

February 2, 2021


Impossible Foods said on Tuesday it would cut the prices of its faux meat patties by 20% at U.S. grocery stores as the plant-based protein maker ramps up production with a larger plan to eventually undercut ground beef prices.

Impossible Foods, the maker of the plant-based Impossible Burger, and rival Beyond Meat Inc have been the leaders in plant-based alternatives over the past two years as consumers, worried about their health, environmental impact and animal welfare, look to broaden or shift from chicken, pork and beef-based diets.

Demand for plant-based meat also rose during the pandemic after beef and pork producers shut many meat plants to curb the rapid spread of the coronavirus outbreak.

California-based Impossible Foods, which has already cut prices for food distributors twice in one year, said it would keep lowering prices of their products.

3 Responses to “Watch this (Meat) Space. Doing the Impossible.”

  1. redskylite Says:

    More and more studies show some fish species are shrinking in physical size, and also shifting to cooler areas, lab grown faix fish meat may become important for future generations. Another sad way we exit the Holocene ?


    “Hong Kong cooks up lab-grown fish as demand for clean meat rises”

    “While lab-grown meat is just beginning to gain ground, a University of Oxford study in 2011 found cultured meat could lower energy use in meat production by up to 45 per cent, greenhouse gases more than 78 per cent, land use 99 per cent and water use up to 96 per cent.”

    “Researchers have found new evidence that global warming is affecting the size of commercial fish species, documenting for the first time that juvenile fish are getting bigger, as well as confirming that adult fish are getting smaller as sea temperatures rise. ”

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