Jetson? or Flintstone?

August 15, 2018

An EV is the closest most of us will come to a jet pack.

Video Description – Plug into the Present:

When you’re behind the wheel, are you a Jetson or a Flintstone? Check out this cool commercial to learn why electric cars aren’t just a thing of the future — EVs are here today. They’re fast, quiet and fun to drive! Say goodbye to the Stone Age. Switch to an electric vehicle today!

Creativity Online:

The Jetsons and Flintstones are getting back together again–or at least their theme songs are. The soundtracks of the two classic Hanna-Barbera cartoons are featured in a new ad seeking to raise awareness of electric vehicles.

The spot, by Deutsch, is part of the first national campaign by Electrify America, a wholly owned subsidiary of Volkswagen Group of America. The group, created in 2016, is overseeing a 10-year, $2 billion investment on zero emissions vehicle technology and awareness. The investment was mandated as part of the automaker’s legal settlement with government regulators in the wake of VW’s diesel scandal in which it admitted to installing devices on cars to cheat on emissions tests.

The terms of the agreement call for brand-neutral public outreach and education for zero-emissions vehicles, which today only represent a tiny fraction of the U.S. automotive market. So-called ZEV’s include battery-electric and hydrogen-powered fuel cell vehicles.

The first ad portrays an environmentally conscious man driving a gas-powered car. Cue the Flintstones music, which suggests he is behind the times. Then, as the Jetsons song comes on, his alter ego pulls up in an electric car, prompting jealousy from his backwards-thinking self. The spot ends by showing a range of currently available electric cars speeding down the highway.

Hanna-Barbera aficionados will remember the two cartoon families uniting back in 1987 in a made-for-TV movie.

Guto Araki, executive creative director at Deutsch, says the cartoon crossover was not the inspiration for the ad. In fact, Araki, who was born in 1981, doesn’t even remember it. Rather, the agency juxtaposed the cartoons set in the stone-age and future as a way to subtly suggest that if you are not driving an electric car, you are living in the past. Or as Araki says, “Get with the times, pal.”

“If you look at electric car commercials they are so heavy-handed and make you guilty about the environment or choices you make or make you feel uncool,” he says. “We like this because it is very personable and lighthearted.”

Which is kind of the point I was trying to make in this Yale Climate Connections video a few years ago.

Ultimately, we all want to save the Polar Bears, (well, most of us) – but what makes people want electric cars is that they are fast, smart, fun, and sexy.


  • Electrify America, a subsidiary of Volkswagen (VW), is launching a national radio, TV and web advertising campaign to educate consumers about the availability of electric vehicles (EVs) and related infrastructure.
  • The “JetStones” campaign, which uses the themes for the classic cartoons “The Flintstones” and “The Jetsons,” was developed with the creative agency Deutsch and will run nationally through June of 2019. The ad is brand-neutral and the “Plug into the Present” website associated with the campaign allows consumers to compare models across different EV brands.
  • “The JetStones campaign is just the beginning of our work to educate and demonstrate that electric vehicles offer a full array of features that customers expect, and they are totally fun to drive,” said Richard Steinberg of Electrify America in a statement. Read the rest of this entry »

The President inexplicably rants about terrorists shooting at wind turbines – then parrots standard wind-bagger lines about bird kills, “what happens when the wind stops” etc…


One figure that was published a while back may have exaggerated the number of annual bird deaths due to wind power. It was a range that reached 573,000 at the top. However, that figure was called into doubt by a subsequent study, which pointed out that there are fewer deaths now, as technology has evolved. “Prior studies estimate between 10,000 and 573,000 fatal bird collisions with US wind turbines annually; however, these studies do not differentiate between turbines with a monopole tower and those with a lattice tower, the former of which now comprise the vast majority of all US wind turbines and the latter of which are largely being de-commissioned.”

The same researchers concluded that a more accurate estimated range was 140,000 to 328,000 deaths per year due to wind power tower and turbine collisions. Of course these deaths are regrettable, and in an ideal world they would not happen, but again, to continue to round out the full context of annual bird deaths, we need have some perspective.

Back to other sources of bird deaths, in addition to deaths caused by domestic cats, collisions with glass in buildings is a top cause. “Bird mortality from window collisions in the US is estimated to be between 365 million to 988 million birds annually.” If we compare the top end of the researchers’ estimate for wind power bird deaths, which is 328,000 per year, with the peak from the Fish and Wildlife Service for building collisions, which is 988 million, we see that building collisions result in well over 2,000 times more bird deaths.

Read the rest of this entry »

And if so, what does that mean to us?

Could the Cretaceous extinction have been more due to climate change than asteroid impact?

Below, discussion of an earlier extinction that scientists think was indeed climate related.



But unsettling in an era of brain eating amoebas.

Siberian Times:

This is the first picture of an ancient foal dug out of the permafrost in the Batagai depression – also known as the ‘Mouth of Hell’ –  in the Yakutia region of Siberia.

Head of the world famous Mammoth Museum in Yakutsk, Semyon Grigoryev,  said: ‘The foal was approximately three months old (when it died).

‘The unique find was made in the permafrost of Batagai depression. The foal was completely preserved by permafrost.

‘The extra value of the unique find is that we obtained samples of soil layers where it was preserved, which means we will be able to restore a picture of the foal’s environment.’

The Ice Age foal lived up to 40,000 years ago, it is understood.

It was buried at a level of around 30 metres in the tadpole-shaped depression, which is a ‘megaslump’ one kilometre long and around 800 metres wide.

permafrost_18 Read the rest of this entry »

New Republic:

After touring several neighborhoods ravaged by the Carr Fire on Sunday, the Interior secretary said large, healthy trees must be removed from national forests to prevent the spread of wildfire flames. “It doesn’t matter whether you believe or don’t believe in climate change,” Zinke said. “What is important is we manage our forests.” Zinke also blamed environmental groups for the state’s devastating wildfire season, saying their opposition to industrial logging operations has worsened the tree problem.

This is not a new argument, and it’s a hotly contested one. While America’s forests are overgrown—thus providing more fuel for flames to quickly spread—dead trees and underbrush are considered greater problems. California’s forests have more than 100 million dead trees. The U.S. Forest Service is supposed to help manage this, but historically has had to spend most of its $600 million budget on directly fighting fires. In March, Trump signed legislation to give the Forest Service an additional $2 billion to manage forests, but it doesn’t go into effect until 2020.


Read the rest of this entry »


Dark Snow Project 2018 about to commence.  We’ve exceeded our funding goal, pending a few major pledges currently in process.

Disclaimer: No cats will actually be shipped to the Arctic.

Thanks to all who made this possible.  We have an all-star team making their way to South Greenland – details to come.




I sure hope so.

Found this vid after stumbling across this…