Commercial: Thousand Year Storm

October 3, 2017

With over 1,700 Franchises nationwide, SERVPRO is a leader in the restoration industry and its professionals are faster to any size disaster. SERVPRO Franchise Professionals are available 24 hours/7 days a week and are ready to restore or clean your property.

Climate change will have winners and losers.
Extended web ad here is beautifully shot.

Features profiles of typical Louisianans (?) caught in a” thousand year storm”. Doesn’t specify which storm. (who can keep track?)

Brief appearance by Louisiana State climatologist, who queries, “ this some signal? are they going to get even worse in the future?”



4 Responses to “Commercial: Thousand Year Storm”

  1. Jerry Falwel Says:

    What does an ad which is misleading and basically a lie have to do with real climate change causes? Per NOAA hurricane data, the year with the most hurricanes hitting the USA was 1886, we had 3 times as many hurricanes hitting the USA in the 1850 decade as in the 2010 decade so the reality is warmer less business not more.

  2. dumboldguy Says:

    Yes, the ad IS beautifully shot and very evocative. (And “being a winner” may mean buying stock in SERVPRO or buying a franchise—-probably a good investment considering the way climate change is causing more flooding events—-better than Solar Roadway, for sure)

    The “thousand year storm” that they’re referencing in the ad is the August 2016 storm that inundated the Baton Rouge area and 90% of Durham Springs. Some people in Durham Springs who had just about finished rebuilding after that storm were flooded out again by a 500 year storm in April of 2017. Harvey pretty much spared the area, fortunately.

    If this keeps up, we will have to start asking if it makes sense to keep rebuilding in areas that keep getting hit—–both massive flooding from rain like this and hurricanes hitting in the Caribbean. Should Barbuda be abandoned? Should $$$ be spent to resettle folks from the worst-hit areas of PR to the U.S.? How many times should people be helped to rebuild a flooded house just because they’ve “lived here for 25 years and they like it”?.

  3. Exactly DOG
    It is not just the homes, but all the infrastructure that is having to be rebuilt.

    In Australia a Major insurance company QBE warned that due to it’s US exposure and the disasters in the US and Mexico it will not meet profit guidelines. bringing the whole stock market index down quite a few points.
    But not only in Aus.

    As The GOP and Trump seek to reward their Corporate and Billionaire mates with huge tax cuts, meaning overall a substantial hit to Tax income, who will pay for their disaster relief and flood insurance and national guard and fire fighting and FEMA etc etc. The insurance and underwriter industries are not charities

    Down to look after yourself and maybe class actions against different entities


    Ex-FEMA Director: Rebuilding Puerto Rico Requires Acknowledging Climate Change
    Obama instructed FEMA to consider climate change in responding to Superstorm Sandy. The Trump administration’s response has been different.

    The former Federal Emergency Management Agency chief has some advice for the Trump administration after back-to-back hurricanes in the past month: You have to look at climate change science if you want smarter disaster relief.

    Drawing on eight years of experience leading FEMA under President Barack Obama, Craig Fugate warned on Tuesday that flood-prone areas can’t simply “rebuild to the past” using historical data on 100-year flood risk. Instead, he said at an event at the liberal Center for American Progress, the country needs to “build to future risk.”

    The situation is especially critical now that Congress will be appropriating billions in aid to Texas, Florida, Puerto Rico, and the Virgin Islands. Climate change is helping make these disasters bigger and nastier, but Fugate said they are only natural hazards that “become natural disasters when we’re pricing risk too low. We’re putting vulnerable populations and your tax dollars at risk.”

    Fugate refused to discuss President Donald Trump’s or FEMA’s response in Puerto Rico in his remarks or in conversations with the press on Tuesday, but his discussion of the Obama administration’s response to Superstorm Sandy in 2013 presented a stark contrast. He recounted how Obama gave him a specific charge after Sandy, saying that “we need to start talking about climate adaptation” to better cope with the new risks posed by rising global temperatures.

    EPA Administrator Scott Pruitt had the opposite response after the hurricanes, saying a discussion of “a cause and effect isn’t helping.” When Trump was asked about climate change after Harvey, he said only, “We’ve had bigger storms.”

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