What’s Fake on the Internet? Does anyone Even Want to Know?

December 19, 2015


I never knew there was a column in the Washington Post online titled “What’s Fake on the Internet this Week”.

Apparently, the editors have been systematically trying to debunk internet BS as it comes up. You may  be disappointed that they’ve given up, but you won’t be surprised as to why.

Washington Post:

We launched “What was Fake” in May 2014 in response to what seemed, at the time, like an epidemic of urban legends and Internet pranks: light-hearted, silly things, for the most part, like new flavors of Oreos and babies with absurd names.

Since then, those sorts of rumors and pranks haven’t slowed down, exactly, but the pace and tenor of fake news has changed. Where debunking an Internet fake once involved some research, it’s now often as simple as clicking around for an “about” or “disclaimer” page. And where a willingness to believe hoaxes once seemed to come from a place of honest ignorance or misunderstanding, that’s frequently no longer the case. Headlines like “Casey Anthony found dismembered in truck” go viral via old-fashioned schadenfreude — even hate.

There’s a simple, economic explanation for this shift: If you’re a hoaxer, it’s more profitable. Since early 2014, a series of Internet entrepreneurs have realized that not much drives traffic as effectively as stories that vindicate and/or inflame the biases of their readers. Where many once wrote celebrity death hoaxes or “satires,” they now run entire, successful websites that do nothing but troll convenient minorities or exploit gross stereotypes. Paul Horner, the proprietor of Nbc.com.co and a string of other very profitable fake-news sites, once told me he specifically tries to invent stories that will provoke strong reactions in middle-aged conservatives. They share a lot on Facebook, he explained; they’re the ideal audience.

As manipulative as that may seem, many other sites are worse: there’s Now8News, which runs outrageous crime stories next to the stolen mugshots of poor, often black, people; or World News Daily Report, which delights in inventing items about foreigners, often Muslims, having sex with or killing animals.

Needless to say, there are also more complicated, non-economic reasons for the change on the Internet hoax beat. For evidence, just look at some of the viral stories we’ve debunked in recent weeks: American Muslims rallying for ISIS, for instance, or Syrians invading New Orleans. Those items didn’t even come from outright fake-news sites: They originated with partisan bloggers who know how easy it is to profit off fear-mongering.

Frankly, this column wasn’t designed to address the current environment. This format doesn’t make sense. I’ve spoken to several researchers and academics about this lately, because it’s started to feel a little pointless. Walter Quattrociocchi, the head of the Laboratory of Computational Social Science at IMT Lucca in Italy, has spent several years studying how conspiracy theories and misinformation spread online, and he confirmed some of my fears: Essentially, he explained, institutional distrust is so high right now, and cognitive bias so strong always, that the people who fall for hoax news stories are frequently only interested in consuming information that conforms with their views — even when it’s demonstrably fake.

Had I written this column as normal this week, I probably would have included, say, this widely shared post on Before It’s News that claimed an Alaska judge called for Obama’s arrest. But Quattrociocchi has found (and this is perhaps intuitive) that the sort of readers who would unskeptically share such a far-fetched story site are exactly the readers who will not be convinced by The Washington Post’s debunking.

To me, at least, that represents a very weird moment in Internet discourse — an issue I also addressed earlier this week. At which point does society become utterly irrational? Is it the point at which we start segmenting off into alternate realities?

Which explains a lot.


Television news has gone off its rocker and turned our politics into the equivalent of a freak show’s hall of mirrors.

The networks have grasped Donald Trump to their collective bosom like the winner of one of those misogynistic, televised beauty pageants he owns. Each pronouncement from the Sultan of Slur is treated as epic, no matter how deeply insulting, bigoted or just plain ridiculous.

You may have seen by now that recent Tyndall Report analysis of the nightly news shows on ABC, CBS, and NBC. It found that from January 1 through November, the big three had devoted 234 minutes of reporting to Donald Trump but only ten to Bernie Sanders. At ABC,World News Tonight had given the Trump campaign 81 minutes of coverage while Bernie Sanders has received less than a minute. A minute!

Our friend and colleague John Nichols at The Nation magazine says that it’s useless to try to get the networks to dial it back; every Trump bellow leaves them begging for more. Rather, he writes, “When a candidate is playing to the worst fears of Americans, what’s needed is more serious and intensive coverage that puts things in perspective… The point is to recognize that there are other candidates who are getting as much support as Trump, that are exciting crowds and gaining significant support, and that are advancing dramatically different responses to the challenges facing America. That’s not happening now.”

Big surprise, the problem is money. Tons of it. Trump brings ratings and ratings raise advertising revenue. What’s more, in an insane election cycle like this one, cash already is pouring in from the production, sale and placement of political TV advertising, cash that also makes television executives and political strategists wealthy. Here’s CBS chief executive Les Moonves at an investor presentation last week, cheering on Trump and the other Republican candidates: “The more they spend, the better it is for us… Go Donald! Keep getting out there. And you know, this is fun, watching this, let them spend money on us… We’re looking forward to a very exciting political year in ’16.”

This is the same Les Moonves who declared during the 2012 campaign, “Super PACs may be bad for America, but they’re very good for CBS.” And earlier this year, on an investors call, he said, “Looking ahead, the 2016 presidential election is right around the corner and, thank God, the rancor has already begun.” You can hear the fictional Howard Beale of Paddy Chayefsky’s Network spinning in his fictional grave, still mad as hell.


14 Responses to “What’s Fake on the Internet? Does anyone Even Want to Know?”

  1. otter17 Says:

    I’m mad as hell, and I’m not going to take it anymore.

    Thanks for the interesting articles peering into our collective psychology.

  2. dumboldguy Says:

    A daily KOS piece that’s worth reading for the many things it says about Trump states that CNN gave 78% of its Republican campaign coverage minutes to Trump, only 28% to all the other candidates combined.


  3. freggersjr Says:

    I stopped looking at CNN months ago.

  4. markle2k Says:

    Why is Rick Scott’s HS yearbook picture leading this story?

  5. Andy Lee Robinson Says:

    Spreading disinformation, misinformation and polluting knowledge should be a crime.
    We built a civilization on education, now we are destroying it with miseducation.
    The internet is a very powerful tool, but without guidance in helping to keep the users of it in touch with a common reality, it threatens to fragment and polarize entire populations into different cerebral species, with vastly differing and potentially mutually destructive views.
    I had hoped that the internet would be a force for good, bringing people together, but instead it enables like minds to find each other, and ignore what should be good for them.
    At least in the days of national broadcasting, virtually everybody got the same information from a common source held to account and scrutiny – now people just graze on what they want, and miss out on what they need.

    • dumboldguy Says:

      Well said, but I would quibble a bit about the use of “miseducation” to characterize what’s going on—that’s implies a far more benign complexion to what we see.

      What we’re experiencing is perhaps better described as brainwashing, propaganda, or psy-war, and 95+% of it is coming from the conservative right, the corporations, and the plutocracy.

      A thought just popped across the Alzheimer plaque-laden synapses. You could also refer to it as a form of “terrorism”, because it uses the same tactics—-sow FUD among the populace to destabilize a society.

    • freggersjr Says:

      The problem would be in evaluating statements to determine whether a person is guilty. Making it a crime could create more problems that it would solve. It would be better to find effective ways to teach people to think critically and evaluate information carefully.

  6. Believe it or not, things are better with the internet as compared to news and fact coverage back prior to the internet. Ronald Reagan had a nasty habit of inventing facts and quotes to support his position in political speeches. Most people had few resources to uncover the facts. Finally, 60 Minutes outed him on some of them, but he just laughed it off. Today it would take a few minutes for a politician to be outed on their BS, even if part of the population might ignore it.

    • freggersjr Says:

      That’s why he was known as the teflon president; nothing sticks.

    • greenman3610 Says:

      what’s frightening is that the internet provides an easy entry business model for people who want to do nothing more than spread bullshit – and our national news media, which, for instance in the case of CBS, used to be firewalled from the Profitmaking part of the organization, has come to be about nothing but profit – so if CBS can make money watching democracy be destroyed, they are happy to do so.

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