Dueling Commercials Cover Both Sides of the Plug-in Generation
March 27, 2014
You may have seen the Cadillac Electric Hybrid Ad. I think it premiered during the Super Bowl, and has been bouncing around virally since then. I’m all about it because it sends the positive message that you can drive an electric car, care about the environment, and still be a smug, self absorbed a-hole. And that’s an important demographic to get on board.
Now Ford has a complimentary Ad, with a Detroit downtown feel, a more 21st century demographic, and a slightly different take on success.