Reposting: Rhymes with Smokey Joe
December 8, 2013
Reposting because in the space of the last few days, this video, posted just before Thanksgiving a few weeks ago, has become my most watched video, closing in on 100,000 views.
Right. Not exactly Gagnam Style, or even cute kitten territory, but not bad for a serious vid on a serious topic. The piece took off after it was posted first on BradBlog, from there to Upworthy, and then tweeted by Rainn Wilson, “The Office’s” Dwight Schrute.
Case study in small-time virality.