Chipotle Ad Comments on “Food Inc”
September 15, 2013
Brought me to tears. This is what messaging can be like if you have good people and a nice budget.
One reader has already responded that, ” I like Chipolte’s food, and I also like the ad, but I do think you can make the argument that the “Cultivate a Better World” sign at the end is a bit much, especially when you think about the role meat production plays in greenhouse gas emissions.”
Point taken, but I think there is a reasonable case to be made that, given that we in the west could healthily and sensibly reduce our meat consumption, there are more scientific, humane, and climate friendly ways to produce meat.
Another reader sends me a link to yet another ad in the series, this with Willie Nelson singing the background music.
Another tear jerker.