Dr. Suess is Not Here to Puke, So I Will
February 25, 2012
It’s not the Lorax’s fault. He’s just the latest in the series of animated films inspired by Dr. Suess children’s books that have, so far, all made me want to projectile power chuck. Maybe this one’s different – but the record is not promising.
For those that loved the books, and worshipped the writer/illustrator as a genius, Hollywood’s treatment has been worse than shabby – its practically a sacrilege.
It’s all the more ironic that as this one gets the full bullshit greenwashing treatment from Mazda, above, the right wing is simultaneously bloviating about how it supposedly inculcates evil environmental values in young’ns.
“The Lorax”, a favored Dr. Seuss book, has been adapted into movie form and set to hit theaters next month but is already stirring up controversy. Lou Dobbs has gone on record claiming that “The Lorax” is indoctrinating America’s children the liberal agenda of Occupy Wall Street and President Obama. Zac Efron, who plays a 12-year-old boy in “The Lorax”, accidentally dropped a condom on the red carpet at a premiere in California this week.
Fans of The Lorax have raised concerns that the new big-screen version is neglecting the environmental message of the beloved Dr. Seuss book. The movie doesn’t come out until March 2, but the initial trailer and promotional materials ignited a round of complaints on the web.
Now people are having a (rather justified) heart attack about the fact that The Lorax is now being used to cross-promote a new SUV. Earlier this week, Mazda announced that it has partnered with Universal Pictures to promote the new “‘Seuss-ifed’ 2013 Mazda CX-5 crossover SUV.” The cross-promotion includes commercials with a cartoon version of the car driving through a valley of Truffula trees. The ads claim that the car is “Truffula tree friendly” –whatever that’s supposed to mean, given that the car is a standard fuel-injection-engine SUV. Sure, it’s apparently better than other SUVs on the market. But not that good.