Look for the Wind-Made Label
January 20, 2011
One reason the organic food industry has grown so dramatically over the last 20 years, is that, when given a choice, people like to choose a green option, and vote with their purchases for the kind of country, society, and planet they’d like to live in.
Now, consumers will have the ability to choose products based on the energy choices of the manufacturer.
Move over “certified organic” and “fair trade.” A new eco-friendly label, “WindMade,” debuts Tuesday for companies and products using wind energy.
The new label, developed by businesses and conservation organizations to promote wind power, was unveiled at the World Future Energy Summit in Abu Dhabi. It will require companies to undergo a certification process to verify how much wind energy they use and will be managed by a non-profit group.
“Governments are dragging their feet, but consumers want to see change now. …With WindMade, we want to facilitate the change that the public demands,” said Steve Sawyer, secretary general of the Global Wind Energy Council and interim CEO of WindMade, in the announcement.